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Forex Firms Will Be Hurt By Google’s New Advertising Rules

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Forex companies advertising online are going to be in a bit of trouble. Google will be implementing its new advertising rules soon which are based on the European Union’s (EU) rules for General Data Protection Regulation (GDPR). These new rules were made to ensure that EU citizens would have an easier time when browsing the Internet and in doing so will also place more stringent restrictions on ads.

This means that any Forex company that advertises on Google’s DoubleClick for Publishers (DFP) service will be facing changes to their advertising models so as to meet the new regulations. The GDPR was officially adopted by the EU back in April 2016 but will only go live on May 25, 2018.

With a single set of data regulations across the EU, Internet navigation will be a lot easier but will also be stricter. One of the most noticeable changes is that the DFP will only be able to share data with just 12 vendors.

This is a big shift since advertisers usually share data with a large number of vendors, often exceed the 100 mark. Forex companies are unlikely to see heavy usage of DFP but they do rely on indirect sharing to defray the costs of advertising. However, with the lack of customer data as a reward for ads, one can expect ad costs to go up as well as some forex companies to reduce their online advertising services.

The data sharing cap is not the only thing on the GDPR that will change the advertising landscape. The new rules state that there is a requirement to provide website visitors an option not to share their data. This is a massive move as over 70% of visitors choose not to provide their data to the website when they have a choice in the matter. Additionally, there has been an increase of opt-out choices because the GDPR requires sites to tell visitors who they share their data with.

Forex Companies Continue To Face Advertising Challenges

The final result of these changes is that it will become harder for ads to reach their target audiences. When visitors opt out of sharing their data, then the ads tailored for them will not show up when they are browsing. Forex companies who rely on online advertising will now have to put in more effort in to their ad campaigns to ensure their ads are seen by their targeted audience instead of leaving it up to an algorithm.

This is another blow to Forex companies online marketing efforts. They took a hit earlier when Google rolled out a ban on advertising about cryptocurrency, CFDs,Forex, and spread betting advertising.


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